What's the difference between Performance Max and regular Google Ads?
Performance Max (PMax) is Google's automated single-campaign type that runs across the full Google network — Search, Maps, YouTube, Display, Discover, Gmail — with the algorithm choosing where, when, and to whom to show ads based on conversion signals you provide. Traditional Google Ads (Search, Display, Shopping campaign types) give the advertiser explicit control over keywords, placements, audiences, and bids. PMax is more powerful when conversion data is rich and asset packs are strong; traditional campaigns are more controllable when budget is tight or signal is weak. Most local businesses with C$1,500+ monthly ad budgets and clean conversion tracking should run both — Search Ads on tight high-intent keywords for control, PMax for full-funnel inventory access.