Case studies & client wins.
Real engagements written up against the same editorial standard we hold our content to: archetype-only attribution, directional metrics with attribution notes, and no fabricated quotes. The verifiable third-party rating below is the source of truth for client sentiment.
We do not publish identifying details (company name, logo, named quotes) without written sign-off and a verifiable, attributable source. Every metric below is qualified with the attribution model used and labelled as client-reported where applicable.
Founder, Toronto-HQ B2B SaaS firm (Series A, ~30 employees)
A Toronto B2B SaaS Series A had lost an estimated 40% of organic-sourced trial signups over two years following a vendor-led rebuild and a Google core update. We led a nine-month organic recovery program covering technical foundation, comparison-content rebuild, and AEO infrastructure.
VP of Marketing, Canadian D2C ecommerce brand (~C$5M–C$15M GMV range)
A Canadian D2C ecommerce brand wanted to recover declining brand-name SERP visibility and start showing up in AI engine product comparisons. We ran a six-month schema citation lift program covering Product, Offer, Review, and AggregateRating schema, plus a product-page SEO sprint.
Managing Partner, multi-location Canadian professional services firm (4 offices)
A four-office GTA professional services firm needed both a website rebuild and a serious local SEO program; the previous vendor split had produced a beautiful site that ranked in the map pack for none of the firm's locations. We ran a 14-week bundled rebuild followed by a 9-month local SEO retainer.
Practice Owner, single-location Toronto dental clinic (~6 operatories)
An East-end Toronto dental practice was paying for Google Ads to fill the chair while organic and map-pack traffic produced almost no new-patient bookings. We ran an 8-month local SEO program covering GBP rebuild, review velocity, and three neighbourhood landing pages.
Managing Partner, GTA personal injury law firm (3 lawyers, 1 office)
A boutique personal injury firm was being outranked by both national PI brands and lawyer-marketing-agency-built sites for every commercial GTA query. We ran a 12-month vertical SEO program covering practice-area pages, content depth, GBP, and Lawyer + LegalService schema.
Head of Ecommerce, Canadian D2C apparel brand (~C$2M–C$8M GMV range)
A Montreal-based D2C apparel brand was migrating from a custom Magento 1 setup to Shopify Plus and was terrified of the standard "replatform traffic cliff" they'd seen peers experience. We ran a 5-month migration with a zero-loss redirect program, schema parity, and a 60-day post-launch monitoring sprint.
VP of Marketing, Ontario B2B services firm (~150 employees, regulated industry)
An Ontario B2B firm received a Section 14 AODA accessibility complaint and engaged us to remediate the website to WCAG 2.0 Level AA. We ran the program as a joint accessibility + technical SEO sprint and delivered both compliance and a measurable organic lift.
Head of Growth, Canadian B2B SaaS firm (Series B, ~80 employees, vertical SaaS)
A Series B Canadian vertical-SaaS firm was watching competitors get cited consistently in ChatGPT, Perplexity, and Google AI Overviews answers for its core category queries — while the client appeared in roughly 8% of probes. We ran a 7-month AEO/GEO program focused on direct-answer formatting, fact density, byline schema, and original-research publication.
Founder, Canadian B2B services firm (~25 employees)
An Ottawa B2B services firm needed a brand-driven website rebuild after eight years on a hand-coded site. They'd watched a peer company lose 50% of organic traffic on a similar redesign two years earlier. We ran the rebuild as a joint design + SEO program with explicit ranking-preservation guardrails.
Owner, Calgary residential renovation contractor (~12 employees)
A Calgary residential renovation contractor was getting most of its leads from HomeStars and Houzz at high lead-fee costs. We ran a 10-month local SEO program covering GBP, neighbourhood landing pages, and a structured review-request workflow to shift the lead mix toward owned organic.
Practice Manager, multi-physician medical clinic in southern Ontario (~6 physicians, 2 nurse practitioners)
An Ontario family medical clinic wanted to attract patients moving into the area and to be cited correctly when prospective patients used ChatGPT or Google AI Overviews to research conditions. We ran an 11-month YMYL-compliant program covering medically-reviewed content, per-physician E-E-A-T signals, and GBP optimization for both clinic locations.
Founder + lead advisor, fee-only Canadian financial planning firm (~C$80M AUM)
A fee-only Canadian financial planning firm wanted to be the default Canadian source cited when prospects researched TFSA, RRSP, RESP, and retirement-planning questions in ChatGPT, Perplexity, and Google. We ran a 14-month thought-leadership content program covering Canadian-tax-specific topics, with rigorous editorial discipline and per-advisor E-E-A-T build-out.
VP of Sales, Ontario industrial manufacturing supplier (precision components, ~80 employees)
An Ontario precision-components manufacturer was getting most of its inbound leads from trade-show contacts and existing-account expansion. We ran an 8-month program rebuilding the product taxonomy, fixing technical SEO debt, and shipping intent-matched B2B content to capture US OEM engineer searches researching component suppliers.
Director of Marketing, Canadian boutique hotel group (~5 properties)
A Canadian boutique hotel group with 5 properties wanted to recover direct-booking share from OTAs (Booking.com, Expedia) and to be cited when travellers researched 'best boutique hotels in [city]' on ChatGPT and Perplexity. We ran a 12-month program covering per-property local SEO, bilingual French content for the Quebec properties, and travel-research-intent content.
Founder, Canadian online course business teaching professional skills (~3,500 alumni)
A Canadian online course creator teaching professional skills (data analytics, project management) wanted to scale enrolment beyond paid ads. We ran a 9-month program building topical authority around the skill areas, capturing course-comparison queries, and earning AI engine citations for course-recommendation queries.