Managing Partner, multi-location Canadian professional services firm (4 offices)

A four-office GTA professional services firm needed both a website rebuild and a serious local SEO program; the previous vendor split had produced a beautiful site that ranked in the map pack for none of the firm's locations. We ran a 14-week bundled rebuild followed by a 9-month local SEO retainer.

Service & engagement

The challenge

The firm's previous redesign — done with a separate Toronto design agency and an SEO consultant — had launched 18 months prior and lost roughly 35% of organic leads in the 90 days post-launch. By the time we engaged, only one of the four office locations ranked in the map pack for primary commercial queries. The site had inconsistent NAP across locations, no LocalBusiness schema with areaServed, and four nearly-identical location pages with thin content.

Approach

1. 1
   Discovery + audit (weeks 1–3) covering technical, on-page, schema, GBP, citations, and competitive landscape across all four service areas.
2. 2
   Rebuilt the four location pages with substantive locally-relevant content (~1,800 words each), distinct service emphases per location, neighbourhood-level intent coverage, and complete LocalBusiness schema with explicit areaServed.
3. 3
   Bundled web design + SEO rebuild covered weeks 4–14: visual refresh, IA correction, faceted navigation for service-by-location combinations, schema-first templates, and full launch-blocking QA.
4. 4
   Local SEO retainer (months 4–12) ran weekly GBP optimization (photos, posts, reviews), monthly citation audits, monthly review-velocity work targeting 2–4 new reviews per office.
5. 5
   Established a per-location reporting view with map-pack ranking, GBP impressions, and conversion-from-organic broken out by office, reviewed monthly with the managing partner.

Outcomes

Reflection

Multi-location professional services is the category where bundled rebuild + local SEO retainer most consistently outperforms the split model. The architectural decisions (location templating, areaServed schema, faceted navigation for service-by-location) entangle design and SEO so deeply that splitting them reliably produces the failure mode this engagement was hired to fix. We've run variations of this engagement for accounting, dental, and multi-office legal firms with similar outcomes.