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Original Research

What our industry-page audits found

Findings from our internal 2025–2026 client audits and test sets. Methods and hedges shown for every claim.

Local

Local-service pages that name the relevant regulator (LSO for Ontario law firms, RCDSO for dentists, CPSO for physicians) outperformed peers on LLM citation in our 2026 sample.

In our healthcare and legal audit set, pages naming a regulator in the visible body were cited on 51% of probed local queries vs. 28% for matched-topic pages without a named regulator.

Method: Manual classification of 40 pages (20 with named regulators, 20 without); 20-query local basket.
Limit: Selection effect possible — pages naming regulators tend to be from more careful operators overall.
Local

Top-3 Map Pack appearances for high-intent Canadian queries correlate most strongly with primary-category match (r=0.71), review velocity over the trailing 90 days (r=0.62), and proximity (r=0.58) — in that order.

We ran a correlation study across 180 Canadian Map Pack rankings (six metros × five industries × six positional variants). Primary-category exact match remains the single largest factor; review velocity has overtaken raw review count since the late-2024 GBP signal weighting changes; proximity is still material but has demonstrably weakened year-over-year.

Method: Correlation analysis across 180 Map Pack ranking observations, Toronto / Vancouver / Calgary / Montreal / Ottawa / Edmonton, Q1 2026.
Limit: Correlation, not causation. Review-velocity signals are confounded with overall business momentum.
Local

Canadian Google Business Profiles with 6+ owner-answered questions in the trailing 90 days had a measurable Map Pack ranking lift over zero-Q&A peers, controlling for review velocity.

Matched 36 Canadian GBP profiles into pairs by industry, review count, and review velocity. The owner-answered-Q&A cohort (median 9 answered Q's, 90 days) outranked the zero-Q&A cohort by a mean of 1.4 Map Pack positions across our probe set. Q&A velocity is currently the single most under-used GBP signal in our data.

Method: Matched-pair Map Pack ranking comparison, 36 Canadian GBP profiles, Q1 2026.
Limit: Owner-answered-Q&A profiles tend also to be more actively managed; some of the lift is general-engagement-correlated.

Methodology: /methodology. Underlying queries and methods available on request.