Schema.org Markup Types
Every important Schema.org type explained — required and recommended properties, JSON-LD examples, Google rich result eligibility, and when to use each one.
Creative Works
6 typesArticles, blog posts, books, recipes, how-tos — anything written or authored.
An article, including news articles, sports articles, and feature articles. Generic parent type for written content.
A blog post. Subtype of Article specifically for blog content.
A news article. Most specific Article subtype — strongly recommended for Google News and Top Stories.
A technical article — how-to, reference, or technical documentation.
Instructions for accomplishing a task. Each step has its own structured properties.
A cooking recipe with ingredients, instructions, nutrition, and timing.
Business & Services
6 typesOrganizations, local businesses, services, contact information.
An organization such as a company, NGO, or institution. Foundation type for business knowledge panels.
A particular physical business or service location. Critical for local SEO and Map Pack rankings.
A service provided by an organization or person, distinct from a Product.
A professional service such as an accountant, consultant, lawyer, or doctor.
A restaurant — eating establishment with food, drink, and seating.
A contact point for a person or organization — phone, email, hours.
E-commerce
4 typesProducts, offers, prices, reviews, ratings.
Any offered product or service. Powers product rich results in Google Shopping.
An offer to transfer rights to a Product or provide a Service for some consideration (e.g. price).
The average rating based on multiple ratings or reviews.
A review of an item — product, service, business, book, movie, etc.
Media
3 typesVideo, audio, images.
People
1 typesAuthors, employees, public figures.
Events & Time
3 typesConcerts, courses, job postings.
Data & Datasets
4 typesDatasets, FAQ pages, How-To structured data.
A page presenting a list of frequently asked questions and answers.
A body of structured information describing some topic(s) of interest.
A page focused on a single question with one or more user-submitted answers.
An ordered list of items — used for top lists, rankings, and curated collections.