Toronto SEO
All schema types
Creative Works
schema.org spec

NewsArticle

A news article. Most specific Article subtype — strongly recommended for Google News and Top Stories.

What it is

NewsArticle is the recommended type for time-sensitive editorial content and is one of the strongest signals for Google News surfaces, the Top Stories carousel, and the News tab. Inclusion is not strictly gated by markup — Publisher Center registration and editorial standards matter more — but the right structured data measurably increases eligibility and feature richness. Pair with datelined sources, named author, and fact-checking for best results.

Required properties
  • headline
  • image
  • datePublished
  • author
Recommended properties
  • dateModified
  • publisher
  • dateline
  • articleSection
  • isAccessibleForFree
JSON-LD example
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "NewsArticle",
  "headline": "Toronto Housing Market Cools in Q1",
  "image": [
    "https://example.com/news-1x1.jpg",
    "https://example.com/news-4x3.jpg",
    "https://example.com/news-16x9.jpg"
  ],
  "datePublished": "2026-04-19T08:00:00-04:00",
  "author": {
    "@type": "Person",
    "name": "Reporter Name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example News",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.png"
    }
  }
}
</script>
Google rich result support

Strongly recommended for Top Stories, Google News, and News tab eligibility (combined with Publisher Center registration and editorial standards).

When to use it
  • Newsroom publications
  • Press releases (with caution — some publishers exclude)
  • Time-sensitive reporting