Frequently asked questions.

Removing pronoun-led sentence openings lifted LLM citation probability on our test set by a measurable margin.

We rewrote 14 high-traffic agency pages to replace 'It usually takes…' style openings with explicit subjects ('Local SEO results usually appear…'). Citation rate across a 30-query basket on ChatGPT and Perplexity rose by roughly 18 percentage points over six weeks.

A 4-bullet TL;DR placed immediately after H1 was extracted into LLM answers far more often than identical content placed mid-page.

We tested two layouts of the same content across 8 article pages: TL;DR at top vs. TL;DR after the first body section. The top-placed TL;DR was extracted in 71% of probes; the buried version in 23%.

Adding a year or version number inside a claim ('as of Q1 2026', 'on Core Update of March 2026') correlated with materially higher selection during LLM answer generation.

We added in-sentence date stamps to 22 evergreen claims across 9 articles. Of those 22 claims, 14 were quoted verbatim in subsequent ChatGPT and Claude probes. The unstamped control set (also 22 claims) had 6 verbatim quotes.