Google Business Profile Audit
Score your Google Business Profile against 30+ documented Map Pack ranking factors. Tick what's true today; the score updates instantly. Weighted by ranking-factor impact (BrightLocal Local Search Ranking Factors 2024, Whitespark surveys, our own audit data).
Your GBP score
0/100
Unverified profiles cannot rank in the Map Pack.
Primary category is the single biggest Map Pack ranking factor.
Each secondary category opens up a new query pool.
Keyword stuffing the name is the #1 cause of GBP suspensions.
NAP consistency drives local trust signals.
Local area code outranks toll-free in nearly all studies.
Slow or HTTP-only landing pages reduce trust.
Inaccurate hours are a top user-complaint signal.
Underused descriptions leave keyword relevance on the table.
Service entities expand the query pool meaningfully.
Products surface in the Products tab and Maps.
Q&A is a major underused ranking surface.
Attributes open filtered-search query pools.
Geotagged EXIF data is a minor but real local signal.
Real photos outperform stock in dwell-time studies.
Photo recency is a documented ranking factor.
Video presence is a small but real differentiator.
Below ~50 reviews most categories struggle in competitive metros.
Below 4.5 stars CTR drops sharply.
Review velocity is more weighted than total count.
Reply rate is a documented engagement signal.
Review text is indexed and contributes to ranking for those terms.
Posts decay after ~7 days; weekly cadence is the floor.
Slow message replies show a 'slow responder' badge.
Booking integration drives in-listing conversions.
Schema-GBP NAP consistency is a documented entity signal.
Speakable opens up Google Assistant + Siri surface.
llms.txt helps LLMs find canonical citation URLs for your business.
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