Toronto SEO
All schema types
Navigation & Site Structure
schema.org spec

WebSite

A website. Place once on your homepage to define site-wide identity.

What it is

WebSite is the top-level entity for your domain. Use it once on the homepage with publisher to define the operating organization, and (optionally) with potentialAction (SearchAction) to declare your internal search endpoint. Note: Google's sitelinks search box rich result was deprecated in October 2024, but the markup remains valuable for AI/LLM ingestion.

Required properties
  • url
Recommended properties
  • name
  • alternateName
  • potentialAction
  • publisher
  • inLanguage
JSON-LD example
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "@id": "https://example.com/#website",
  "url": "https://example.com",
  "name": "Example",
  "alternateName": "Example Inc.",
  "inLanguage": "en-CA",
  "publisher": {
    "@type": "Organization",
    "@id": "https://example.com/#org"
  }
}
</script>
Google rich result support

Brand recognition / knowledge graph anchor. Sitelinks search box (via SearchAction) was deprecated October 2024.

When to use it
  • Site homepage (place once)