Toronto SEO
All schema types
Navigation & Site Structure
schema.org spec

WebPage

A single page on a website. Generic type for any page-level markup.

What it is

WebPage is the generic page type. Use a more specific subtype when applicable: AboutPage, ContactPage, FAQPage, CollectionPage, ItemPage, ProfilePage, SearchResultsPage, CheckoutPage. Specificity helps both Google and LLMs understand page intent.

Required properties
  • url
Recommended properties
  • name
  • description
  • lastReviewed
  • reviewedBy
  • primaryImageOfPage
  • breadcrumb
  • speakable
JSON-LD example
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "@id": "https://example.com/about#webpage",
  "url": "https://example.com/about",
  "name": "About Example",
  "lastReviewed": "2026-04-15",
  "reviewedBy": {
    "@type": "Person",
    "name": "Editor Name"
  }
}
</script>
Google rich result support

Foundation for many rich results; lastReviewed surfaces freshness signals.

When to use it
  • Generic pages without a more specific type