Toronto SEO
All schema types
Business & Services
schema.org spec

Organization

An organization such as a company, NGO, or institution. Foundation type for business knowledge panels.

What it is

Organization is the parent type for all business and institutional entities. Place it on your homepage with full @id and sameAs properties to power your Google knowledge panel. Use the most specific subtype available (LocalBusiness, Corporation, NGO, etc.).

Required properties
  • name
Recommended properties
  • url
  • logo
  • sameAs
  • contactPoint
  • address
  • founder
  • foundingDate
  • description
JSON-LD example
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://example.com/#org",
  "name": "Example Inc.",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png",
  "sameAs": [
    "https://www.linkedin.com/company/example",
    "https://twitter.com/example",
    "https://en.wikipedia.org/wiki/Example_Inc"
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-416-555-0100",
    "contactType": "customer service"
  }
}
</script>
Google rich result support

Powers knowledge panels, sitelinks search box, and brand recognition signals.

When to use it
  • Company homepages
  • About pages
  • Brand identity markup