Toronto SEO
All schema types
People
schema.org spec

Person

A person, alive or dead. Used for authors, employees, and public figures.

What it is

Person markup powers author E-E-A-T signals. Pair with sameAs links to LinkedIn, Wikipedia, ORCID, or industry profiles to establish authoritative identity. Google increasingly weighs author entity strength in YMYL rankings.

Required properties
  • name
Recommended properties
  • url
  • image
  • sameAs
  • jobTitle
  • worksFor
  • alumniOf
  • knowsAbout
  • description
JSON-LD example
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Jane Doe",
  "url": "https://example.com/team/jane",
  "image": "https://example.com/jane.jpg",
  "jobTitle": "Senior SEO Strategist",
  "worksFor": {
    "@type": "Organization",
    "name": "Example Inc."
  },
  "sameAs": [
    "https://www.linkedin.com/in/janedoe",
    "https://twitter.com/janedoe"
  ],
  "knowsAbout": [
    "Technical SEO",
    "Local SEO",
    "AEO"
  ]
}
</script>
Google rich result support

Author knowledge panel eligibility; E-E-A-T signal in YMYL.

When to use it
  • Author bios
  • Team member pages
  • Speaker profiles
  • Schema.org person on About pages