Toronto SEO
All schema types
Data & Datasets
schema.org spec

Dataset

A body of structured information describing some topic(s) of interest.

What it is

Dataset enables your data to be discoverable in Google Dataset Search — the dedicated discovery engine for research data. Pair with distribution (downloadable file URLs) and license for full eligibility.

Required properties
  • name
  • description
Recommended properties
  • url
  • creator
  • license
  • distribution
  • keywords
  • spatialCoverage
  • temporalCoverage
  • variableMeasured
JSON-LD example
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "Toronto SEO Industry Benchmarks 2026",
  "description": "Quarterly survey of 200 Toronto SEO agencies on pricing, retainer length, and KPIs.",
  "url": "https://example.com/datasets/seo-benchmarks-2026",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "creator": {
    "@type": "Organization",
    "name": "Example Research"
  },
  "distribution": [
    {
      "@type": "DataDownload",
      "encodingFormat": "CSV",
      "contentUrl": "https://example.com/data.csv"
    }
  ]
}
</script>
Google rich result support

Discoverable in Google Dataset Search.

When to use it
  • Research data
  • Open data publications
  • Industry benchmarks