Toronto SEO
All schema types
Business & Services
schema.org spec

Service

A service provided by an organization or person, distinct from a Product.

What it is

Service describes an offering that is provided rather than sold (consulting, web design, repairs, professional services). Pair with provider (Organization), areaServed, and offers for a complete picture. Particularly useful for service-area businesses without a physical storefront.

Required properties
  • name
  • provider
Recommended properties
  • serviceType
  • areaServed
  • offers
  • description
  • audience
  • termsOfService
JSON-LD example
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Local SEO",
  "provider": {
    "@type": "Organization",
    "name": "Toronto SEO"
  },
  "serviceType": "Search Engine Optimization",
  "areaServed": {
    "@type": "City",
    "name": "Toronto"
  },
  "offers": {
    "@type": "Offer",
    "price": "1500",
    "priceCurrency": "CAD"
  }
}
</script>
Google rich result support

Generally not a standalone rich result, but contributes to knowledge graph and AI Overviews.

When to use it
  • Agency service pages
  • Consulting offerings
  • Repair services