What drives website cost in Toronto
Page count and complexity: a 5-page brochure site is fundamentally different from a 50-page programmatic content site.
Custom design vs template: custom design typically adds C$5,000–C$20,000 and 4–8 weeks to the timeline, but the brand differentiation pays off long-term.
Integrations: CRM, payment processors, booking systems, inventory, multi-language. Each non-trivial integration adds C$1,500–C$8,000.
Content: copywriting and SEO content production is often the most underestimated line item. Budget C$200–C$500 per page for professional copy.
Where to spend and where to save
Spend on: strategy and information architecture (these are nearly impossible to retrofit), conversion-focused design, fast hosting, and proper SEO setup from launch day.
Save on: stock imagery (use AI generation or premium stock libraries), generic content sections, and unnecessary custom features. Most 'must-have' bells and whistles never get used by visitors.