The four E-E-A-T pillars in practice
Experience (added in 2022): first-hand experience with the topic. A Toronto dentist writing about a procedure they perform daily has more experiential authority than a general health blog.
Expertise: formal training, credentials, and demonstrated knowledge. Show it with author bios, certifications, and the depth of your content.
Authoritativeness: how often other authoritative sites link to and cite you. Built through PR, original research, and contributions to industry publications.
Trustworthiness: clear contact information, About page, privacy policy, secure HTTPS, accurate business information, and honest reviews.
On-site E-E-A-T checklist
Author bylines on every article with a photo, role, credentials, and a link to a full author page.
An About page that introduces real humans on the team with names, photos, and bios.
Citations to authoritative sources (industry research, government data, primary studies) inline in your content.
A clear NAP (name, address, phone) on every page footer and a Contact page with multiple ways to reach you.
Genuine third-party reviews on Google, your industry's review platform, and case studies on your own site.