Why one combined services page loses both audiences
Most wrap shops we audit have a single 'Services' page that tries to sell to both consumers and fleet managers. The result: it ranks for neither. Google ranks the page that most precisely matches the searcher's intent, and a generic page can't out-rank a competitor's dedicated 'fleet wrap [city]' page for fleet queries.
In our engagements, splitting into a consumer page (full wrap, colour change, partial, race livery) and a fleet page (commercial vehicle wrap, van lettering, fleet RFP, contractor graphics) tends to lift rankings for both audiences inside 60–120 days.
What a fleet landing page actually needs
An RFP-ready spec sheet downloadable as PDF (covered materials, install warranty, removal warranty, turnaround windows by fleet size). A pricing-tier section with realistic ranges by vehicle type (sedan, van, cube truck, semi). At least 2–3 case studies with named clients (with permission), turnaround time, and outcome. Installer credentials surfaced (3M Preferred Installer, Avery Dennison Certified).
A clear contact form that captures fleet size, vehicle types, timeline, and PO process — not the same generic 'name + email' form your consumer page uses.
Fleet RFP queries are thin-competition gold
Most major Canadian metros have one or two wrap shops with a dedicated fleet page and dozens with no fleet page at all. This means fleet queries are some of the easiest commercial keywords to rank for in any local trade vertical — often inside 2–4 months of a properly built fleet page going live.