What schema markup should a vehicle wrap business use?

For wrap-first shops we recommend AutomotiveBusiness as the primary schema type — it's broader than AutoBodyShop and better matches a shop whose main service is wrapping rather than collision repair. Use AutoBodyShop only if you actually operate as a body shop in addition to wraps. Either should be combined with LocalBusiness vocabulary (address, geo coordinates, openingHours, telephone, paymentAccepted, priceRange) so Google understands you as a physical local entity.

Avoid using just 'LocalBusiness' as the type — it's too generic and misses wrap-specific intent signals. Avoid 'Store' as well, even though some templates default to it; it dilutes the automotive-service signal Google uses to surface you for wrap queries.

Each wrap-service landing page (full vehicle, colour change, fleet wrap, paint protection film, vehicle lettering) should ship its own Service schema entry with serviceType, areaServed, provider (linked to your primary business entity), and priceRange. This helps Google surface the specific service page for a specific service query, instead of defaulting to your homepage.

Link the Service entries back to your primary AutomotiveBusiness (or LocalBusiness) entity using the @id pattern — this builds a clear knowledge-graph relationship Google uses for entity-based ranking.

Every portfolio photo should ship as ImageObject schema with: caption (vehicle make/model), keywords (material brand, colour code, finish), creator (the installer's name), and contentLocation (your shop). Properly tagged galleries surface in Google Images for high-intent visual queries — wrap buyers shop heavily on Image search and most shops give Google nothing to work with.