Local SEO

Zero Pack

Quick Definition

Zero Pack refers to a SERP where Google shows no local pack at all, despite the query having local intent.

In context

Zero Pack appears when Google can't find quality local results or when the query is ambiguous. Increasingly common as Google leans toward AI Overviews and other rich results for some queries.

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Related terms

Citation Consistency

Citation consistency is the byte-identical presentation of your NAP across every online listing.

Google Posts

Google Posts are short Updates published directly through Google Business Profile, appearing in the business's Knowledge Panel and Maps listing.

Structured Citation

A structured citation is a NAP listing on a business directory with formal fields for each piece of information (Yelp, Yellow Pages, etc.).

Google Business Profile (GBP)

Google Business Profile (formerly Google My Business) is the free Google listing that powers your appearance in Google Maps and the local Map Pack.

GBP Attributes

GBP Attributes are tags that describe specific business features — wheelchair accessible, free Wi-Fi, women-owned, identifies as LGBTQ+ owned, etc.

Unstructured Citation

An unstructured citation is a NAP mention in flowing text on a blog, news article, or other non-directory site.

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