Local SEO

Zero Pack

Quick Definition

Zero Pack refers to a SERP where Google shows no local pack at all, despite the query having local intent.

In context

Zero Pack appears when Google can't find quality local results or when the query is ambiguous. Increasingly common as Google leans toward AI Overviews and other rich results for some queries.

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Related terms

Neighborhood Landing Page

A neighborhood landing page is a substantive web page targeting a specific neighborhood or sub-region within a metro, optimised for queries combining a service with the neighborhood name.

NAP (Name, Address, Phone)

NAP refers to your business Name, Address, and Phone number — the three pieces of information that must be consistent across all online listings.

Hybrid Business

A hybrid business serves customers both at a physical location AND by traveling to them (a salon offering mobile services, a clinic with home visits).

GBP Attributes

GBP Attributes are tags that describe specific business features — wheelchair accessible, free Wi-Fi, women-owned, identifies as LGBTQ+ owned, etc.

Google Q&A

Google Q&A is a feature on Google Business Profile that lets searchers and the business post and answer questions directly on the listing.

GBP Verification

GBP verification is the process by which Google confirms that the business owner controls the listed location — required before edits are public and the profile can rank in Maps.

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