Local SEO

Unstructured Citation

Quick Definition

An unstructured citation is a NAP mention in flowing text on a blog, news article, or other non-directory site.

In context

Unstructured citations from authoritative local sites (BlogTO, Toronto Star, Daily Hive) often carry more local SEO value than directory citations because they signal genuine local relevance.

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Related terms

Local SEO Citations

Local SEO citations are mentions of NAP across local-relevant directories and websites that build trust signals for Map Pack ranking.

Structured Citation

A structured citation is a NAP listing on a business directory with formal fields for each piece of information (Yelp, Yellow Pages, etc.).

Prominence (Local)

Prominence is how well-known your business is — measured through reviews, brand mentions, citations, links, and overall web presence.

Neighborhood Landing Page

A neighborhood landing page is a substantive web page targeting a specific neighborhood or sub-region within a metro, optimised for queries combining a service with the neighborhood name.

NAP (Name, Address, Phone)

NAP refers to your business Name, Address, and Phone number — the three pieces of information that must be consistent across all online listings.

Hyperlocal SEO

Hyperlocal SEO targets very small geographic areas — specific neighbourhoods, streets, or postal codes rather than entire cities.

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