Local SEO

Google Q&A

Quick Definition

Google Q&A is a feature on Google Business Profile that lets searchers and the business post and answer questions directly on the listing.

In context

Proactively post and answer common questions about your business — this content appears in Map Pack listings and influences search behaviour. Anyone can post questions or answers, so monitor and respond promptly.

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Related terms

Citation

A citation is any mention of your business name, address, and phone number on another website, with or without a link.

Local Landing Page

A local landing page is a dedicated page on your website for a specific location or service area, optimized to rank for that geographic keyword set.

'Near Me' Search

'Near me' searches are queries where users explicitly add 'near me' to indicate local intent (e.g., 'best dentist near me').

Local Pack

Local Pack is another name for the Map Pack — the cluster of three local business listings shown for local-intent queries.

Neighborhood Landing Page

A neighborhood landing page is a substantive web page targeting a specific neighborhood or sub-region within a metro, optimised for queries combining a service with the neighborhood name.

Review Gating

Review gating is the practice of asking customers privately if they're happy first, then only sending review links to satisfied ones.

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