Local SEO

Proximity

Quick Definition

Proximity is one of three Map Pack ranking factors — how close the searcher is to your business address.

In context

Proximity is partly fixed by your address but can be influenced through neighbourhood-specific landing pages that rank in organic results across more of the GTA.

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Related terms

Prominence (Local)

Prominence is how well-known your business is — measured through reviews, brand mentions, citations, links, and overall web presence.

Relevance (Local)

Relevance in local SEO is how well your Google Business Profile and website match the search query — categories, services, and content alignment.

LocalBusiness Schema (deeper)

LocalBusiness schema (and its many sub-types: Dentist, Restaurant, ProfessionalService, etc.) describes a physical-location business — name, address, telephone, geo, openingHours, areaServed.

Local Keywords

Local keywords combine a service or product with a geographic modifier (city, neighbourhood, region).

Structured Citation

A structured citation is a NAP listing on a business directory with formal fields for each piece of information (Yelp, Yellow Pages, etc.).

GBP Verification

GBP verification is the process by which Google confirms that the business owner controls the listed location — required before edits are public and the profile can rank in Maps.

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