Local SEO

Review Response

Quick Definition

Review response is the public reply business owners post to Google reviews, both positive and negative.

In context

Reply to every review within 48 hours. Thoughtful responses to negative reviews demonstrate professionalism and often outweigh the original complaint in customer perception. Include service and neighbourhood keywords naturally where appropriate.

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Related terms

Review Gating

Review gating is the practice of asking customers privately if they're happy first, then only sending review links to satisfied ones.

Review Velocity

Review velocity is the rate at which a business earns new Google reviews over time.

Neighborhood Landing Page

A neighborhood landing page is a substantive web page targeting a specific neighborhood or sub-region within a metro, optimised for queries combining a service with the neighborhood name.

GBP Justifications

GBP justifications are the small contextual tags Google appends to a Map Pack listing — 'Their website mentions "emergency"', '"Open now · Closes 9pm"', '"In-store: Wireless earbuds"' — that explain why the listing matched the query.

Citation

A citation is any mention of your business name, address, and phone number on another website, with or without a link.

Local Landing Page

A local landing page is a dedicated page on your website for a specific location or service area, optimized to rank for that geographic keyword set.

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