Local SEO

NAP (Name, Address, Phone)

Quick Definition

NAP refers to your business Name, Address, and Phone number — the three pieces of information that must be consistent across all online listings.

In context

NAP inconsistencies confuse Google's local algorithm and dilute ranking strength. Use byte-identical NAP across every directory, citation, social profile, and your own website. Audit periodically with Whitespark or BrightLocal.

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