Local SEO

Google Posts

Quick Definition

Google Posts are short Updates published directly through Google Business Profile, appearing in the business's Knowledge Panel and Maps listing.

In context

Posts have a 7-day default visibility for general updates, longer for events and offers. Posting weekly increases profile engagement and drives a small but consistent CTR boost in Map Pack listings.

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Related terms

Proximity

Proximity is one of three Map Pack ranking factors — how close the searcher is to your business address.

Local 3-Pack

The Local 3-Pack (often just 'Map Pack') is the boxed group of three local business listings Google shows above organic results for queries with local intent — historically a 7-pack, narrowed to 3 around 2015.

Citation Cleanup

Citation cleanup is the audit-and-correct process of finding outdated or incorrect mentions of a business's name, address, and phone number across web directories and aggregators, and updating them to match the canonical NAP.

Review Response

Review response is the public reply business owners post to Google reviews, both positive and negative.

Map Pack (Local Pack)

The Map Pack is the boxed group of three local business listings that appears at the top of Google for queries with local intent.

Neighborhood Landing Page

A neighborhood landing page is a substantive web page targeting a specific neighborhood or sub-region within a metro, optimised for queries combining a service with the neighborhood name.

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