Local SEO

Prominence (Local)

Quick Definition

Prominence is how well-known your business is — measured through reviews, brand mentions, citations, links, and overall web presence.

In context

Prominence builds slowly through reputation, PR, and content. It's the hardest of the three Map Pack factors to influence quickly, but the most defensible long-term.

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Related terms

Hybrid Business

A hybrid business serves customers both at a physical location AND by traveling to them (a salon offering mobile services, a clinic with home visits).

NAP (Name, Address, Phone)

NAP refers to your business Name, Address, and Phone number — the three pieces of information that must be consistent across all online listings.

Local 3-Pack

The Local 3-Pack (often just 'Map Pack') is the boxed group of three local business listings Google shows above organic results for queries with local intent — historically a 7-pack, narrowed to 3 around 2015.

Local Business Schema

LocalBusiness schema is structured data that marks up business name, address, phone, hours, and services for search engines.

Citation

A citation is any mention of your business name, address, and phone number on another website, with or without a link.

Geo-Grid Rank Tracking

Geo-grid rank tracking measures Map Pack rankings at a grid of geographic points around a business location — visualising rank as a heatmap rather than a single number.

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