Local SEO

Local Citation Audit

Quick Definition

A local citation audit reviews every existing online listing of your business for accuracy, consistency, and completeness.

In context

Tools like Whitespark, BrightLocal, and Moz Local automate citation audits. Cleanup typically takes 4–8 weeks for established businesses with NAP inconsistencies built up over years.

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Related terms

Citation Consistency

Citation consistency is the byte-identical presentation of your NAP across every online listing.

Franchise SEO

Franchise SEO balances national brand consistency with local optimization for individual franchise locations.

Geo-Grid Rank Tracking

Geo-grid rank tracking measures Map Pack rankings at a grid of geographic points around a business location — visualising rank as a heatmap rather than a single number.

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Google Business Profile is the free Google product (formerly Google My Business) that controls how a business appears in Google Maps, the Map Pack, and Knowledge Panel results.

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NAP is the canonical Name, Address, and Phone number of a business — the foundational consistency signal Google uses to confirm a business is real and where its locations are.

Prominence (Local)

Prominence is how well-known your business is — measured through reviews, brand mentions, citations, links, and overall web presence.

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