LocalBusiness Schema (deeper)
LocalBusiness schema (and its many sub-types: Dentist, Restaurant, ProfessionalService, etc.) describes a physical-location business — name, address, telephone, geo, openingHours, areaServed.
In context
LocalBusiness schema is the structured-data foundation for local SEO: it gives search engines a canonical machine-readable description of the business, supports knowledge-panel signals, and contributes to Map Pack ranking confidence. Pick the most specific sub-type that matches your business (Dentist beats LocalBusiness; Restaurant beats LocalBusiness). Include all available properties: address, geo coordinates, openingHoursSpecification, telephone, sameAs to GBP, image. For multi-location businesses, emit one LocalBusiness per location with distinct @ids.
A Toronto multi-location dental group emits one Dentist schema per office with distinct @ids, geo coordinates, and openingHoursSpecification — clean per-location structured data that supports Map Pack ranking across all 5 offices.
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