Local SEO

Citation Consistency

Quick Definition

Citation consistency is the byte-identical presentation of your NAP across every online listing.

In context

Even small variations ('Suite 200' vs 'Ste. 200' vs '#200') count as different addresses to Google's local algorithm. Consistency cleanup is one of the highest-ROI local SEO projects for established businesses.

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Related terms

GBP Verification

GBP verification is the process by which Google confirms that the business owner controls the listed location — required before edits are public and the profile can rank in Maps.

Google Business Profile (GBP)

Google Business Profile (formerly Google My Business) is the free Google listing that powers your appearance in Google Maps and the local Map Pack.

Hyperlocal SEO

Hyperlocal SEO targets very small geographic areas — specific neighbourhoods, streets, or postal codes rather than entire cities.

Google My Business (GMB)

Google My Business was renamed Google Business Profile in 2021. The terms are interchangeable in practice, with GMB being the older name still widely used.

GBP Primary Category

The GBP primary category is the single most important field on a Google Business Profile — the category that most strongly signals what the business is and which queries it should rank for.

Geo Modifier

A geo modifier is a geographic word added to a keyword (e.g., 'Toronto' in 'plumber Toronto') to indicate local intent.

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