Local SEO

Local Business Schema

Quick Definition

LocalBusiness schema is structured data that marks up business name, address, phone, hours, and services for search engines.

In context

Use the most specific subtype (Dentist, Plumber, LegalService) rather than generic LocalBusiness. Place on the homepage and contact page at minimum. Combined with aggregateRating, it enables review stars in search results.

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Related terms

Unstructured Citation

An unstructured citation is a NAP mention in flowing text on a blog, news article, or other non-directory site.

Citation Cleanup

Citation cleanup is the audit-and-correct process of finding outdated or incorrect mentions of a business's name, address, and phone number across web directories and aggregators, and updating them to match the canonical NAP.

Hyperlocal SEO

Hyperlocal SEO targets very small geographic areas — specific neighbourhoods, streets, or postal codes rather than entire cities.

GBP Performance / Insights

GBP Performance (formerly Insights) is the analytics dashboard inside Google Business Profile showing search impressions, profile actions, photo views, and call/direction/website-click counts.

Google Posts

Google Posts are short Updates published directly through Google Business Profile, appearing in the business's Knowledge Panel and Maps listing.

Name, Address, Phone (NAP)

NAP is the canonical Name, Address, and Phone number of a business — the foundational consistency signal Google uses to confirm a business is real and where its locations are.

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