Local SEO

GBP Services

Quick Definition

GBP Services are individual offerings you can list on your Google Business Profile, each with a description and price (optional).

In context

Fill out every Service with a 300-word description. Most competitors leave services blank or use 1–2 sentence descriptions. This is one of the fastest local SEO wins available in 2026.

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Related terms

Relevance (Local)

Relevance in local SEO is how well your Google Business Profile and website match the search query — categories, services, and content alignment.

GBP Messaging

GBP messaging lets prospective customers send chat messages directly from the Google Business Profile via the Google Maps app, with replies handled by the business owner via the GBP app.

Unstructured Citation

An unstructured citation is a NAP mention in flowing text on a blog, news article, or other non-directory site.

Local Pack

Local Pack is another name for the Map Pack — the cluster of three local business listings shown for local-intent queries.

Google Business Profile (GBP)

Google Business Profile (formerly Google My Business) is the free Google listing that powers your appearance in Google Maps and the local Map Pack.

Local 3-Pack

The Local 3-Pack (often just 'Map Pack') is the boxed group of three local business listings Google shows above organic results for queries with local intent — historically a 7-pack, narrowed to 3 around 2015.

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