Local SEO

GBP Attributes

Quick Definition

GBP Attributes are tags that describe specific business features — wheelchair accessible, free Wi-Fi, women-owned, identifies as LGBTQ+ owned, etc.

In context

Attributes appear in your Knowledge Panel and influence what searchers see. Some attributes (like accessibility, women-owned, identifies as Black-owned) can also affect inclusion in specific Google search filters.

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Related terms

Review Gating

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GBP Primary Category

The GBP primary category is the single most important field on a Google Business Profile — the category that most strongly signals what the business is and which queries it should rank for.

NAP (Name, Address, Phone)

NAP refers to your business Name, Address, and Phone number — the three pieces of information that must be consistent across all online listings.

Geo Modifier

A geo modifier is a geographic word added to a keyword (e.g., 'Toronto' in 'plumber Toronto') to indicate local intent.

Relevance (Local)

Relevance in local SEO is how well your Google Business Profile and website match the search query — categories, services, and content alignment.

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