Local SEO

Local Pack

Quick Definition

Local Pack is another name for the Map Pack — the cluster of three local business listings shown for local-intent queries.

In context

Sometimes called '3-pack' or 'snack pack'. Has been three results since around 2015 (was originally seven, then ten).

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Related terms

Google Business Profile (GBP)

Google Business Profile (formerly Google My Business) is the free Google listing that powers your appearance in Google Maps and the local Map Pack.

Google My Business (GMB)

Google My Business was renamed Google Business Profile in 2021. The terms are interchangeable in practice, with GMB being the older name still widely used.

GBP Messaging

GBP messaging lets prospective customers send chat messages directly from the Google Business Profile via the Google Maps app, with replies handled by the business owner via the GBP app.

Local SEO Tools

Local SEO tools include BrightLocal, Whitespark, Moz Local, and Local Falcon — each focusing on different aspects of local optimization and tracking.

'Near Me' Search

'Near me' searches are queries where users explicitly add 'near me' to indicate local intent (e.g., 'best dentist near me').

Local Business Schema

LocalBusiness schema is structured data that marks up business name, address, phone, hours, and services for search engines.

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