Local SEO

Local Keywords

Quick Definition

Local keywords combine a service or product with a geographic modifier (city, neighbourhood, region).

In context

Examples: 'Toronto SEO agency', 'North York dentist', 'GTA contractor'. Build dedicated landing pages for each high-intent local keyword cluster, especially for neighbourhoods you serve but aren't physically located in.

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Related terms

Local SEO Tools

Local SEO tools include BrightLocal, Whitespark, Moz Local, and Local Falcon — each focusing on different aspects of local optimization and tracking.

Hyperlocal SEO

Hyperlocal SEO targets very small geographic areas — specific neighbourhoods, streets, or postal codes rather than entire cities.

Citation

A citation is any mention of your business name, address, and phone number on another website, with or without a link.

Local Business Schema

LocalBusiness schema is structured data that marks up business name, address, phone, hours, and services for search engines.

'Near Me' Search

'Near me' searches are queries where users explicitly add 'near me' to indicate local intent (e.g., 'best dentist near me').

Name, Address, Phone (NAP)

NAP is the canonical Name, Address, and Phone number of a business — the foundational consistency signal Google uses to confirm a business is real and where its locations are.

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