Local SEO

Local Keywords

Quick Definition

Local keywords combine a service or product with a geographic modifier (city, neighbourhood, region).

In context

Examples: 'Toronto SEO agency', 'North York dentist', 'GTA contractor'. Build dedicated landing pages for each high-intent local keyword cluster, especially for neighbourhoods you serve but aren't physically located in.

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Related terms

Prominence (Local)

Prominence is how well-known your business is — measured through reviews, brand mentions, citations, links, and overall web presence.

Citation Consistency

Citation consistency is the byte-identical presentation of your NAP across every online listing.

'Near Me' Search

'Near me' searches are queries where users explicitly add 'near me' to indicate local intent (e.g., 'best dentist near me').

Map Pack (Local Pack)

The Map Pack is the boxed group of three local business listings that appears at the top of Google for queries with local intent.

GBP Suspended Profile

A suspended Google Business Profile is one Google has flagged for guideline violations — the profile is hidden from Maps and local search until reinstated.

Review Response

Review response is the public reply business owners post to Google reviews, both positive and negative.

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