Local SEO

Geo Modifier

Quick Definition

A geo modifier is a geographic word added to a keyword (e.g., 'Toronto' in 'plumber Toronto') to indicate local intent.

In context

Geo modifiers are weakening as Google increasingly uses searcher location to determine local intent without explicit modifiers. Still important for content optimization on neighbourhood-specific landing pages.

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Related terms

Local Pack

Local Pack is another name for the Map Pack — the cluster of three local business listings shown for local-intent queries.

Relevance (Local)

Relevance in local SEO is how well your Google Business Profile and website match the search query — categories, services, and content alignment.

NAP (Name, Address, Phone)

NAP refers to your business Name, Address, and Phone number — the three pieces of information that must be consistent across all online listings.

GBP Suspended Profile

A suspended Google Business Profile is one Google has flagged for guideline violations — the profile is hidden from Maps and local search until reinstated.

Google Business Profile (GBP)

Google Business Profile (formerly Google My Business) is the free Google listing that powers your appearance in Google Maps and the local Map Pack.

Local Services Ads (LSA)

Local Services Ads are Google's pay-per-lead ad format for local service businesses — appearing above the Map Pack with a 'Google Guaranteed' or 'Google Screened' badge.

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