Local SEO

Structured Citation

Quick Definition

A structured citation is a NAP listing on a business directory with formal fields for each piece of information (Yelp, Yellow Pages, etc.).

In context

Structured citations carry more weight than unstructured mentions. Build them on the top 40 Canadian directories first, then niche-relevant industry sites.

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Related terms

Zero Pack

Zero Pack refers to a SERP where Google shows no local pack at all, despite the query having local intent.

Google Posts

Google Posts are short Updates published directly through Google Business Profile, appearing in the business's Knowledge Panel and Maps listing.

NAP (Name, Address, Phone)

NAP refers to your business Name, Address, and Phone number — the three pieces of information that must be consistent across all online listings.

Citation Consistency

Citation consistency is the byte-identical presentation of your NAP across every online listing.

Brick-and-Mortar

A brick-and-mortar business has a physical location customers visit (retail store, restaurant, clinic, office).

Relevance (Local)

Relevance in local SEO is how well your Google Business Profile and website match the search query — categories, services, and content alignment.

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