Local SEO

Google Business Profile (GBP)

Quick Definition

Google Business Profile (formerly Google My Business) is the free Google listing that powers your appearance in Google Maps and the local Map Pack.

In context

Every Toronto business with a physical address or service area should claim and optimize a GBP. It controls your photos, hours, services, reviews, posts, and Q&A in Google Maps and search results.

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Related terms

Local Landing Page

A local landing page is a dedicated page on your website for a specific location or service area, optimized to rank for that geographic keyword set.

Geo-Grid Rank Tracking

Geo-grid rank tracking measures Map Pack rankings at a grid of geographic points around a business location — visualising rank as a heatmap rather than a single number.

Prominence (Local)

Prominence is how well-known your business is — measured through reviews, brand mentions, citations, links, and overall web presence.

Local Pack

Local Pack is another name for the Map Pack — the cluster of three local business listings shown for local-intent queries.

Local Citation Audit

A local citation audit reviews every existing online listing of your business for accuracy, consistency, and completeness.

Hybrid Business

A hybrid business serves customers both at a physical location AND by traveling to them (a salon offering mobile services, a clinic with home visits).

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