Local SEO

Map Pack (Local Pack)

Quick Definition

The Map Pack is the boxed group of three local business listings that appears at the top of Google for queries with local intent.

In context

Map Pack rankings are determined by relevance, distance, and prominence. Optimizing your Google Business Profile, building citation consistency, and earning steady reviews are the three biggest levers.

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Related terms

Proximity

Proximity is one of three Map Pack ranking factors — how close the searcher is to your business address.

Local 3-Pack

The Local 3-Pack (often just 'Map Pack') is the boxed group of three local business listings Google shows above organic results for queries with local intent — historically a 7-pack, narrowed to 3 around 2015.

Franchise SEO

Franchise SEO balances national brand consistency with local optimization for individual franchise locations.

Structured Citation

A structured citation is a NAP listing on a business directory with formal fields for each piece of information (Yelp, Yellow Pages, etc.).

'Near Me' Search

'Near me' searches are queries where users explicitly add 'near me' to indicate local intent (e.g., 'best dentist near me').

Local Services Ads (LSA)

Local Services Ads are Google's pay-per-lead ad format for local service businesses — appearing above the Map Pack with a 'Google Guaranteed' or 'Google Screened' badge.

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