Local SEO

Map Pack (Local Pack)

Quick Definition

The Map Pack is the boxed group of three local business listings that appears at the top of Google for queries with local intent.

In context

Map Pack rankings are determined by relevance, distance, and prominence. Optimizing your Google Business Profile, building citation consistency, and earning steady reviews are the three biggest levers.

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Related terms

Franchise SEO

Franchise SEO balances national brand consistency with local optimization for individual franchise locations.

Local Citation Audit

A local citation audit reviews every existing online listing of your business for accuracy, consistency, and completeness.

Local Landing Page

A local landing page is a dedicated page on your website for a specific location or service area, optimized to rank for that geographic keyword set.

Local SEO Tools

Local SEO tools include BrightLocal, Whitespark, Moz Local, and Local Falcon — each focusing on different aspects of local optimization and tracking.

GBP Categories

Google Business Profile categories tell Google what your business does. The primary category has the strongest ranking impact.

Brick-and-Mortar

A brick-and-mortar business has a physical location customers visit (retail store, restaurant, clinic, office).

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