Local SEO

'Near Me' Search

Quick Definition

'Near me' searches are queries where users explicitly add 'near me' to indicate local intent (e.g., 'best dentist near me').

In context

Optimize for 'near me' searches by claiming a Google Business Profile, using LocalBusiness schema, and ensuring NAP consistency. Don't try to add 'near me' to your content — Google handles the geographic interpretation algorithmically.

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Related terms

GBP (Google Business Profile)

Google Business Profile is the free Google product (formerly Google My Business) that controls how a business appears in Google Maps, the Map Pack, and Knowledge Panel results.

Service Area Business (SAB)

A Service Area Business travels to customers rather than serving them at a storefront — plumbers, electricians, mobile services.

GBP Verification

GBP verification is the process by which Google confirms that the business owner controls the listed location — required before edits are public and the profile can rank in Maps.

Google Q&A

Google Q&A is a feature on Google Business Profile that lets searchers and the business post and answer questions directly on the listing.

GBP Categories

Google Business Profile categories tell Google what your business does. The primary category has the strongest ranking impact.

Local Services Ads (LSA)

Local Services Ads are Google's pay-per-lead ad format for local service businesses — appearing above the Map Pack with a 'Google Guaranteed' or 'Google Screened' badge.

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