GBP Services Menu
The GBP Services menu is the structured list of services a business offers, with optional descriptions and pricing — surfaced inside the profile and in some local-pack expanded views.
In context
A complete services menu is a major ranking lever: each service entry creates a keyword surface Google associates with the listing, expanding the query set the profile can match. Best practice: add every service offered (Google's pre-defined list plus custom services), write 200–400 character descriptions for each, and update quarterly. Services with descriptions outrank bare service names. Pricing is optional but adds trust signal.
A Toronto med spa added 28 services to its menu (vs the previous 8) with detailed descriptions — Map Pack visibility for treatment-specific queries improved meaningfully over the next 60 days (Toronto SEO portfolio observation).
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