Citation Cleanup
Citation cleanup is the audit-and-correct process of finding outdated or incorrect mentions of a business's name, address, and phone number across web directories and aggregators, and updating them to match the canonical NAP.
In context
Citation inconsistency (different addresses, phone numbers, or business names across directories) is a real local-SEO drag — particularly for businesses that have moved, rebranded, or merged. Tools: Whitespark, BrightLocal, Yext, Moz Local. The work: pull the master citation list, compare each listing against the canonical NAP, submit corrections through the citation source's edit flow or via the data aggregators (Data Axle, Localeze, Foursquare in Canada). Plan for 2–4 weeks for changes to propagate.
A Toronto law firm that moved offices ran a citation audit and found 47 directories still listing the old address; correcting all of them through Yext + manual cleanup restored Map Pack consistency within 6 weeks.
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