Local SEO

Franchise SEO

Quick Definition

Franchise SEO balances national brand consistency with local optimization for individual franchise locations.

In context

Each franchise location should have its own GBP and landing page. The national site provides templates and brand guidelines while local pages get unique content, reviews, and citations.

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Related terms

Review Gating

Review gating is the practice of asking customers privately if they're happy first, then only sending review links to satisfied ones.

Local Landing Page

A local landing page is a dedicated page on your website for a specific location or service area, optimized to rank for that geographic keyword set.

Neighborhood Landing Page

A neighborhood landing page is a substantive web page targeting a specific neighborhood or sub-region within a metro, optimised for queries combining a service with the neighborhood name.

GBP Messaging

GBP messaging lets prospective customers send chat messages directly from the Google Business Profile via the Google Maps app, with replies handled by the business owner via the GBP app.

Proximity

Proximity is one of three Map Pack ranking factors — how close the searcher is to your business address.

Brick-and-Mortar

A brick-and-mortar business has a physical location customers visit (retail store, restaurant, clinic, office).

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