Local SEO

Hybrid Business

Quick Definition

A hybrid business serves customers both at a physical location AND by traveling to them (a salon offering mobile services, a clinic with home visits).

In context

Hybrid businesses can show their address publicly while also defining a service area in Google Business Profile. This unlocks both Map Pack ranking near the storefront and service-area visibility for traveling services.

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Related terms

Local Business Schema

LocalBusiness schema is structured data that marks up business name, address, phone, hours, and services for search engines.

GBP Secondary Categories

Secondary categories on Google Business Profile are additional category labels (up to 9) beyond the single primary category, used to expand the queries the profile can rank for.

Map Pack (Local Pack)

The Map Pack is the boxed group of three local business listings that appears at the top of Google for queries with local intent.

Google My Business (GMB)

Google My Business was renamed Google Business Profile in 2021. The terms are interchangeable in practice, with GMB being the older name still widely used.

Google Posts

Google Posts are short Updates published directly through Google Business Profile, appearing in the business's Knowledge Panel and Maps listing.

Franchise SEO

Franchise SEO balances national brand consistency with local optimization for individual franchise locations.

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