Local SEO

Review Gating

Quick Definition

Review gating is the practice of asking customers privately if they're happy first, then only sending review links to satisfied ones.

In context

Review gating violates Google's guidelines and is detectable through review pattern analysis. Always send the Google review link to all customers — negative reviews you respond to thoughtfully often build more trust than perfect 5.0 ratings.

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Related terms

Hyperlocal SEO

Hyperlocal SEO targets very small geographic areas — specific neighbourhoods, streets, or postal codes rather than entire cities.

Multi-Location SEO

Multi-location SEO manages SEO for businesses with multiple physical locations, requiring location-specific GBPs, landing pages, and content.

Local Link Building

Local link building is the practice of earning backlinks from regionally-relevant sources — local newspapers, community organizations, chambers of commerce, regional industry associations, local sponsorship pages — to boost local search rankings.

Local Pack

Local Pack is another name for the Map Pack — the cluster of three local business listings shown for local-intent queries.

GBP Services

GBP Services are individual offerings you can list on your Google Business Profile, each with a description and price (optional).

GBP Suspended Profile

A suspended Google Business Profile is one Google has flagged for guideline violations — the profile is hidden from Maps and local search until reinstated.

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