Local SEO

Service Area Business (SAB)

Quick Definition

A Service Area Business travels to customers rather than serving them at a storefront — plumbers, electricians, mobile services.

In context

SABs hide their address in Google Business Profile and define a service area by city or postal code. They must still verify a real address. Service area listings rank based on the business's stored address, not the listed service area.

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Related terms

GBP Categories

Google Business Profile categories tell Google what your business does. The primary category has the strongest ranking impact.

Geo Modifier

A geo modifier is a geographic word added to a keyword (e.g., 'Toronto' in 'plumber Toronto') to indicate local intent.

Local Landing Page

A local landing page is a dedicated page on your website for a specific location or service area, optimized to rank for that geographic keyword set.

LocalBusiness Schema (deeper)

LocalBusiness schema (and its many sub-types: Dentist, Restaurant, ProfessionalService, etc.) describes a physical-location business — name, address, telephone, geo, openingHours, areaServed.

GBP (Google Business Profile)

Google Business Profile is the free Google product (formerly Google My Business) that controls how a business appears in Google Maps, the Map Pack, and Knowledge Panel results.

GBP Services Menu

The GBP Services menu is the structured list of services a business offers, with optional descriptions and pricing — surfaced inside the profile and in some local-pack expanded views.

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