Local SEO

GBP Performance / Insights

Quick Definition

GBP Performance (formerly Insights) is the analytics dashboard inside Google Business Profile showing search impressions, profile actions, photo views, and call/direction/website-click counts.

In context

GBP Performance is essential for measuring local SEO: track impressions split by 'searches' vs 'maps', actions split by call / direction / website, and the queries that surfaced your listing. Trends over weeks-to-months are the meaningful signal; week-over-week noise can mislead. Pair with UTM-tagged GBP website links to attribute downstream conversions in GA4. Performance data is rate-limited for API access; the dashboard is the primary surface.

Example

A Calgary contractor uses the GBP Performance 'searches' query report monthly to identify keyword opportunities and shape new GBP posts and service-menu entries — closing the local-SEO feedback loop.

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Related terms

Local Landing Page

A local landing page is a dedicated page on your website for a specific location or service area, optimized to rank for that geographic keyword set.

Geo Modifier

A geo modifier is a geographic word added to a keyword (e.g., 'Toronto' in 'plumber Toronto') to indicate local intent.

GBP Categories

Google Business Profile categories tell Google what your business does. The primary category has the strongest ranking impact.

NAP (Name, Address, Phone)

NAP refers to your business Name, Address, and Phone number — the three pieces of information that must be consistent across all online listings.

Google My Business (GMB)

Google My Business was renamed Google Business Profile in 2021. The terms are interchangeable in practice, with GMB being the older name still widely used.

Local 3-Pack

The Local 3-Pack (often just 'Map Pack') is the boxed group of three local business listings Google shows above organic results for queries with local intent — historically a 7-pack, narrowed to 3 around 2015.

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