Local SEO

Local Landing Page

Quick Definition

A local landing page is a dedicated page on your website for a specific location or service area, optimized to rank for that geographic keyword set.

In context

Each location should have its own page with unique content, neighbourhood references, local case studies, area-specific FAQs, and an embedded map. Cookie-cutter location pages with just the city name swapped get filtered as duplicates.

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Related terms

Citation Cleanup

Citation cleanup is the audit-and-correct process of finding outdated or incorrect mentions of a business's name, address, and phone number across web directories and aggregators, and updating them to match the canonical NAP.

Unstructured Citation

An unstructured citation is a NAP mention in flowing text on a blog, news article, or other non-directory site.

Structured Citation

A structured citation is a NAP listing on a business directory with formal fields for each piece of information (Yelp, Yellow Pages, etc.).

GBP Messaging

GBP messaging lets prospective customers send chat messages directly from the Google Business Profile via the Google Maps app, with replies handled by the business owner via the GBP app.

Citation Consistency

Citation consistency is the byte-identical presentation of your NAP across every online listing.

GBP Secondary Categories

Secondary categories on Google Business Profile are additional category labels (up to 9) beyond the single primary category, used to expand the queries the profile can rank for.

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