Local SEO

Local SEO Tools

Quick Definition

Local SEO tools include BrightLocal, Whitespark, Moz Local, and Local Falcon — each focusing on different aspects of local optimization and tracking.

In context

BrightLocal and Moz Local handle citation building and audits. Whitespark specializes in Canadian citations. Local Falcon tracks Map Pack rankings across geographic grids — essential for understanding proximity effects.

Have a question this didn't answer?

Book a free 60-minute strategy call. We'll explain how this concept applies to your specific situation.

Book a Free Call Browse 50+ Detailed Answers

Related terms

GBP Messaging

GBP messaging lets prospective customers send chat messages directly from the Google Business Profile via the Google Maps app, with replies handled by the business owner via the GBP app.

Google Q&A

Google Q&A is a feature on Google Business Profile that lets searchers and the business post and answer questions directly on the listing.

Brick-and-Mortar

A brick-and-mortar business has a physical location customers visit (retail store, restaurant, clinic, office).

Prominence (Local)

Prominence is how well-known your business is — measured through reviews, brand mentions, citations, links, and overall web presence.

GBP Attributes

GBP Attributes are tags that describe specific business features — wheelchair accessible, free Wi-Fi, women-owned, identifies as LGBTQ+ owned, etc.

Service Area Business (SAB)

A Service Area Business travels to customers rather than serving them at a storefront — plumbers, electricians, mobile services.

Back to all terms