Local Link Building
Local link building is the practice of earning backlinks from regionally-relevant sources — local newspapers, community organizations, chambers of commerce, regional industry associations, local sponsorship pages — to boost local search rankings.
In context
Local links carry weight that generic links don't for ranking in city-modifier queries and the Map Pack. Highest-leverage local link sources for Canadian businesses: city / regional newspapers (Toronto Star, Globe and Mail, regional weeklies), chambers of commerce, BIA (Business Improvement Area) directories, local sponsorship and event pages, regional industry associations, university and college partnership pages. Avoid link farms posing as local directories — Google identifies them.
A Liberty Village restaurant earned a single Toronto Life feature plus 3 local-news mentions — material lift in 'restaurant Liberty Village' rankings within 90 days.
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