Local SEO

Relevance (Local)

Quick Definition

Relevance in local SEO is how well your Google Business Profile and website match the search query — categories, services, and content alignment.

In context

Improve relevance by choosing the most specific primary category (Family Law Attorney, not just Law Firm), filling out all secondary categories, writing detailed service descriptions, and aligning your linked landing page to the queries you want to rank for.

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Related terms

GBP Services Menu

The GBP Services menu is the structured list of services a business offers, with optional descriptions and pricing — surfaced inside the profile and in some local-pack expanded views.

Local Pack

Local Pack is another name for the Map Pack — the cluster of three local business listings shown for local-intent queries.

Multi-Location SEO

Multi-location SEO manages SEO for businesses with multiple physical locations, requiring location-specific GBPs, landing pages, and content.

GBP Attributes

GBP Attributes are tags that describe specific business features — wheelchair accessible, free Wi-Fi, women-owned, identifies as LGBTQ+ owned, etc.

Local Citation Audit

A local citation audit reviews every existing online listing of your business for accuracy, consistency, and completeness.

Neighborhood Landing Page

A neighborhood landing page is a substantive web page targeting a specific neighborhood or sub-region within a metro, optimised for queries combining a service with the neighborhood name.

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